We have redesigned Atlas genetic tests' kit.
The form factor of the boxes has changed,
as well as the production process. Now
packages can be folded by the employees
of the company themselves. They just need
to get decomposed blanks from the printery.
Blanks (decomposed packages) take up less
space during transportation. And since
the printing house is located in another
country, the transportation of the decomposed
blanks makes it possible to save much
on logistics.
Сolors became brighter thanks to a new
pantone printing method.
New packages now got taglines + absolutely
new recognizable style of iconography.
For the product instructions we also made
3D-visualizations of test-tubes.
