Case study - Navdy experience pod

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Navdy case study

Project: Experience Pod

Company: Navdy

Role: Senior Product Designer (Video/Animation assets)

Year: 2017

What is Navdy

Navdy is a head up display for your car, that allows drivers to look forward, while staying connected. Apps such as Maps, music control and phone calls, all appear directly in a drivers line of sight.

The Pod experience

The pod is a full scale, semi-interactive showcase for the Navdy display. Customers would enter from one side, sit down, and press 1 of 2 buttons. Button 1 would start the already playing Navdy commercial with audio. Button 2 would play the experience video that showed first person driving footage of the road, synced to UI animations on the Navdy display, with a narrator.

Background footage was recorded on the Conzelman loop, a scenic section of road, just west of the Golden Gate Bridge in the Marin Headlands. Alternately the UI was recorded in multiple sections, and most of it was done in after effects in order to have it play on time with the voice over.

I wrote the script, hired the voice actor, and was the point person in assembling all of the various components of the animation. The video was also to be updated with each new major release of the Navdy UI. Below is the current version playing in brick and mortar locations.