Using the tagline "A primeira mordida é por nossa conta" (The first bite is on us), Sodexo offered 30% discount for Sodexo's cardholders to enjoy the best burgers in São Paulo.
Sodexo brought together some of the best burger restaurants in São Paulo to create the Festival de Hamburger Sodexo (Sodexo's Burger Festival).
Using the tagline "A primeira mordida é por nossa conta" (The first bite is on us), Sodexo offered 30% discount for Sodexo's cardholders to enjoy the best burgers in São Paulo.
Additionally, Sodexo's clients could share their opinion and vote on the best burgers of the festival on the festival's hotsite.
Creative Director: Luiz Parpulov
Art Director: Joanna Moreira and Lara Basso
Art Director: Joanna Moreira and Lara Basso
Head of Digital: André Marino
Copywriter: Rafael Priolli
Agency: Mestiça Propaganda
Copywriter: Rafael Priolli
Agency: Mestiça Propaganda
