HY-VEE, INC.
Hy-Vee, Inc. Corporate Headquarters
West Des Moines, IA
HyVee, Inc. Headquarters is one of the first projects I worked on while at Dimensional Innovations. The project took around a year and a half to complete. I assisted in creating elevations, brainstorming screen content and executing roughly eleven attract loops.
The first attract loop is meant for our Founders interactive. I wanted the segment to seem like it was building up a foundation; which ultimately becomes the HyVee logo.
Next, for every decade of HyVee’s history there are photos displayed and an interactive. We wanted to showcase HyVee’s branding changes throughout the years and I felt that the attract loops were the best place to do this. I created a 3D logo in 3DS Max for every decade and made photos into layered scenes, that I then animated.
Here are a few highlights of the space; each screen is activated by motion sensor.
