Bitcoin Easy

Client: Bitcoin Easy Date: December 2015 Link: www.bitcoineasy.dk

Bitcoin Easy - a Danish company specialized in buying and selling the digital currency bitcoins. Sounds simple right? Well, it actually is, but if you aren’t a bitcoin specialist or a financial advisor it can easily seam at bit overwhelming. This was indeed a problem for Bitcoin Easy. Many, potentially new costumers, were scared away by the walls of texts about bitcoins, laws and protocols, that had taken control of the Bitcoin Easy website like an evil spirit.

I was tasked with the redesign of the visual identity. The end goal being a new, more professional and user-friendly brand identity unfolded on www.bitcoineasy.dk, where people new to bitcoin, could seek information and easily begin trading with bitcoin. My design process started with defining the essence of bitcoin - a digital currency. I decided to break down the word “digital” since Bitcoin Easy mainly is a digital company delivering a digital service.

The digital world is build on code - if we break it down even further we end up with binary - 1’s and 0’s. This would be my main design element.

By using the 1’s and 0’s I designed a logotype - A bold and unique type that stands out from the crowd.

Using the negativ space from the 0’s in the logotype, I designed a 5th element.
It’s responsive and can be used many different variations - this symbolises the financial world, never settling.
The three dot also represent p2p and the three partners in Bitcoin Easy