Aquarius Workshop is a hot tub service company working to become a recognized water care service company, focused on making hot tub maintenance and water care a simple process for customers looking to relax in a safe and clean hot tub. However, the company has struggled with an unclear brand vision and underdeveloped brand identity that didn’t inspire confidence as a professional service provider.

The new brand identity and visual language embodies the search for straightforward hot tub and water care solutions, differentiates from the competition, and better communicates professional services.