This was a commission from a friend whose husband makes and sells chili oil. They approached me looking for a logo for their product called Bad Dad Chilis. I came up with a character design that they can use for their branding, along with designs for the lid and tags on their product. Inspired by the name of their brand, I came up with a character called Bad Dad who is a man, looks slightly villainous with a muscular body, loves motorcycles (the husband loves motorcycles), and loves chili.

Initial Studies:

Final Character Design with two initial poses:

Final Design for the lid and front of the tag:

Mock-ups of the lid and tags in white and kraft paper:

Bonus: I also made a design for their Facebook page's cover photo. Taking advantage of the cover video feature, I made an animated pattern of Bad Dad the character, and the main ingredients of the product, namely chili, garlic, and canola oil.

Thank You!!!