My (voluntary) work for UWC Australia's 2012/13 promotion efforts.
I wanted a clean and emotive visual.
Something that captured the potential applicants imagination.
It would have been easy to add in all the text from UWCs mission statement, and various copy, but I focussed on distilling the message to suit high school students short attention span.
I still keep the core ideals, "world peace", while explaining the logistics of "finishing high school" overseas.
Questions come later, and research follows, and thats the idea :)
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I wanted a clean and emotive visual.
Something that captured the potential applicants imagination.
It would have been easy to add in all the text from UWCs mission statement, and various copy, but I focussed on distilling the message to suit high school students short attention span.
I still keep the core ideals, "world peace", while explaining the logistics of "finishing high school" overseas.
Questions come later, and research follows, and thats the idea :)
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Text for Facey to help with sharability and increase reach.