Anibem / Branding
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Context
This project was created in 2016 within the subject Communication Design II of the course Multimedia Technology Communication. First, we were proposed to develop a project of visual identity for a ficticious corporation, systematized in a brand identity manual. The second part of the project consisted in elaborating a program of promotion of the brand that included a poster, a leaflet and a microsite (1024 x 768 - 4:3).
This project was created in 2016 within the subject Communication Design II of the course Multimedia Technology Communication. First, we were proposed to develop a project of visual identity for a ficticious corporation, systematized in a brand identity manual. The second part of the project consisted in elaborating a program of promotion of the brand that included a poster, a leaflet and a microsite (1024 x 768 - 4:3).
About
Anibem is a (ficticious) animal defense organization that seeks to promote, stablish and protect the rights of all animals and provides shelter for stray animals.
Solution
Two animals were chosen to represent the brand in the logo, a dog and a cat. These “opposites” are connected in a heart shape, which conveys unity and harmony and also resembles an A (the initial of the organization’s name). The typography used, Sophia Pro, creates the perfect balance with the symbol thanks to its simplicity and round forms.
