In "Breakthrough thinking" by Thomas Vogel a study that argues,
“…young children have the ability to think divergently, a key attribute of creativity. But that's something we lose over time through formalised training, socialisation and self-inhibition.”
From this I had the insight that our past can live on the present if we remain connected with it, and design can represent that connection in powerful ways.
The piece was a Finalist in the Ad Age Cover Competition, and appeared on a billboard at Cannes (placing second in the popular vote).
To symbolise the mixing of times (childhood and adulthood) I mixed manual illustrations and digital software. The design scheme mirrors the subject: a woman architecting a building, her childhood shadow building with blocks. Overall, the piece’s subtle abstraction lends psychological realness and wholeness.
