I recently had the huge honour of being asked by the lovely guys at WCRS to help with Warburtons' latest campaign; Pride and Breadjudice.
WCRS and Warburtons have developed a reputation for creating blockbuster campaigns, having previously enlisted the help of Sylvester Stallone and The Muppets to help bring their message to life. This time, they called on British comedian and actor, Peter Kay, to create a bread-themed parody of Jane Austen's Victorian classic.
The campaign is made up of a TV ad and with a supporting cast of nationwide printed and digital OOH comms.
This was a huge amount of fun, so massive thanks goes to the entire team at WCRS & Warburtons for letting me run with it.
Credits:
Illustration & Lettering: Tobias Hall
Executive Creative Director: Billy Faithfull
Creative Directors: Andy Lee and Jonny Porthouse
Creatives: Freya Harrison and Gina Ramsden
Designers: Craig Townsend, Lee Burns
Animators: Tomek Drozdowski, Patrick Gibson, Mark Allred, Abbi Chard
Project Manager: Ross Frame
Photographer / Motion capture: Vincent Dixon
Retouching: Feel Good
My role with regards to the TV advert was to create the opening title, as well as a piece of lettering which would go inside a seed case. I created a few options for the opening title, some of which i've shown below...
Make sure you watch the advert - it's great!
