D&AD Arjowiggins X Sony Music
Create a campaign or initiative, service or product with paper at its core, to promote your chosen brand and at the same time champion the importance of paper in an increasingly digital world.
D&AD brief: Create a campaign, initiative, service or product using paper from Arjowiggins Creative Papers’ ranges to both bring your chosen brand to life, and champion the use of paper in an increasingly digital world.
I chose to collaborate with Sony Music. My outcome was Samplr, a tool for music curators and producers to use to gain inspiration when making music.
It is based around the idea of haptic design, immersing the user through touch and feel; the tool is used to help music curators explore new genres and sounds, each section of the tool expresses a different genre through texture, and when an NFC device is held over one of the genres, a 1-5 second sample of that style of music will instantaneously play from the device with the aim of inspiring the user to create a masterpiece!
It brings a truly physical element back into the world of music, which is almost completely dominated by digital, and shows the user the power of paper and what paper can do, in an increasingly digital world. As it is a collaboration with Arjowiggins and my chosen brand, all of the paper used is from the Arjowigging creative papers ranges, to promote Arjowiggins and show the power of paper.
