Blossom Branding
Blossom is a way for two parties to exchange anything of value using simple digital agreements set by user-defined rules. Our platform is targeted specifically at businesses interested in providing smart contract solutions to their consumer base and more broadly at any individual or business using IoT (Internet of Things) devices to exchange goods and services.
The Metaphor
Before we designed the blossom logo, we did extensive research. And after some ideas we tried but unsatisfactory, and in the end we came up with an idea of combining a flower, two boxes and a circuit.
Corner's Challenge
the reason we are designing using Golden Ratio is to produce a cleaner, easier to understand and have the same design.
Colors Research
this is the color search phase of many reasons why this color is selected and incorporated into the design.
Typography
choosing a font is very important in design, this font is very simple and modern that is why we choose this font.
Finalizing the logo
this is the end result of the Blossom design
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