Adidas Football SS16 Wellington Phoenix FC Toolkit Campaign
As a global leading brand, Adidas is known for its design innovation and eagerness to push boundaries. Just as this is the case for their own products, it also holds true for their willingness to break the mold in their print, digital, retail and advertising spaces.
For the 2016/17 football season, the Wellington Phoenix introduced a new dimension to their brand story, which previously had been focused on the clubs history; this time it would be about their outlook on the future. The story focused on their players confidence and club pride. We worked alongside Adidas, as well as the players and management from the Wellington Phoenix to ensure the campaign captured the passion and confidence they are bringing to the new season.
"The new look reinforces the Phoenix’s strong presence and bold ambitions as a club."
Role and scope Graphic designer
Brand work and identity design, content creation (web and social), advertising (print and digital), signage and campaigning assets, merchandise and event materials
Brand work and identity design, content creation (web and social), advertising (print and digital), signage and campaigning assets, merchandise and event materials
Client and Campaign Direction Adidas
Campaign Wellington Phoenix FC 2016/17 Toolkit
Photography and Image Manipulation Andrew Empsom, George Loizou
Agency Typography by Design
Year 2015
Agency Typography by Design
Year 2015
