Laura Pursel's profile

Capital One Project Elements | Packaging x SXSW

Exhibition & Signage
InDesign
A South by Southwest interactive installation in the Antone's CapitalOne House to reveal a new line of customized credit cards crafted from different materials. I had the opportunity to design the physical space, props, merchandise, and packaging. The installation introduced people (around 12,000) to the new cards while being a hangout space during the festival. The installation is a modular system incorporating the different elements and patterns of the cards onto different surfaces.
Visit the 
ISL case study for more photos and videos of this project.

Thank You.
Capital One Project Elements | Packaging x SXSW
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Capital One Project Elements | Packaging x SXSW

A SXSW interactive installation in the Antone's CapitalOne House to reveal a new line of customized credit cards crafted from different materials Read More

Published: