The Trinity - HinchasDeLosColombianos
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Brief:
Embark on a visual journey inspired by the vibrant world of Colombian popular art with a series of three hyper-realistic illustrations for the HinchasDeLosColombianos campaign, commissioned by Bancolombia. The goal is to seamlessly emulate the unique style of popular Colombian paintings that grace the streets, brought to life through the rich textures of acrylics and tempera.
Drawing inspiration from the streets adorned with expressive murals, our objective is to capture the essence of fervent Colombian fandom, encapsulating the passion and energy that defines the HinchasDeLosColombianos campaign. Each illustration is envisioned as a living canvas, telling a story through meticulously detailed brushstrokes and vibrant colors that mirror the authenticity of popular Colombian art.
The challenge lies in transforming this traditional aesthetic into a contemporary visual language that resonates with the campaign's modern context. These illustrations serve not only as vivid representations of Colombian pride but also as a bridge between tradition and modernity, connecting the campaign with the rich cultural tapestry that defines the country.
We aim to seamlessly integrate these hyper-realistic illustrations into the campaign, ensuring they become visual ambassadors that speak directly to the hearts of the audience. The fusion of traditional painting techniques with cutting-edge artistic expression will create a visual spectacle that not only captures attention but also establishes a profound connection with the target audience.
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Credits:
Agency: SanchoBBDO
Country: Colombia
Client: Bancolombia Group
Roles: Art Direction, Illustrator
Agency: SanchoBBDO
Country: Colombia
Client: Bancolombia Group
Roles: Art Direction, Illustrator
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