The client: Lukumas
It is a owned start-up in the neighborhood of Gracia in Barcelona, Spain. It is a store that sells high quality doughnuts from an authentic Greek heritage.
It is a owned start-up in the neighborhood of Gracia in Barcelona, Spain. It is a store that sells high quality doughnuts from an authentic Greek heritage.
The brief:
To scale Lukumas by protecting brand identity, quality, authenticy by improving brand recognition and awareness, making the business financially more viable and sustainable.
To scale Lukumas by protecting brand identity, quality, authenticy by improving brand recognition and awareness, making the business financially more viable and sustainable.
Methodology:
Various tools were used for the research phase.
• Interviews to staff
• Qualitative surveys to customers
• Desk research: food trends, regulations
Various tools were used for the research phase.
• Interviews to staff
• Qualitative surveys to customers
• Desk research: food trends, regulations
Actions taken:
Based on three insights found, it was proposed three solutions focused on their own specific segment.
They were:
• Creative workshop for children
• Classic Doughnut with Strawberrys
• Gift box
Based on three insights found, it was proposed three solutions focused on their own specific segment.
They were:
• Creative workshop for children
• Classic Doughnut with Strawberrys
• Gift box
Concept 1: Creative workshop for children
Concept 2: Classic Doughnut with Strawberrys
Concept 3: Gift box
