Perceptual Thinkers SS'18 collection

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Peceptual Thinkers SS'18 collection

PT intend to show a deeper level of clothing, where the materials and forms arouse a special feeling in the costumer. The inspiration came from the behaviour and clothing preferences of autistic people. With the help of innovative patterns and fabrics we create the new perception of our clothes, which allows the materials and forms to convey an extra meaning. The brand’s message is to raise attention on social inequality and conscious shopping.

The main inspiration of the SS’18 collections is tactile sensation – more specifically how autistic people react to the sense of touch. They mostly experience the touch of their skin as an intense stimulus whether it’s a human or a physical object it is in contact with. This fact influence the wear of autistic people on a daily basis: their everyday wardrobe choices depend on which fabrics, colours, visual patterns or haptic qualities make them feel comfortable about a piece of clothing. This type of perception was the main idea behind our first collection: we chose peculiar materials and unique sartorial solutions which reflect to this phenomenon. The results are fine, design for all items, easy to enjoy for all curious minds. Our main goal is to provide comfort by the garments. According to this idea on a couple of items we turned the inner seam inside out just to avoid an irritating contact with the skin. On other examples we used gentle materials or unique sartorial solutions to keep the level of comfort as high as possible. Our frequently used fabrics are linen and other lightweight materials complemented with velour. The colour spectrum of the collection was adjusted to the preferences of people living with autism: instead of bright combinations we used soft, tolerable tones like the shades of blue, grey and beige. There are basic items in the collection using a graphic sign from our logo, the two-headed arrows which are the symbols of openness, separation and equality.

Campaign

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Photo: Gábor Arion Kudász

Styling: Boglár Bendik
Make-up: Barbara Keserű Make-up Artist
Hair: Zsanett Fábián
Models: Hermina, Áron

Design Team

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Fashion design: Zita Merényi

Head of design: Dani Szalkai

Brand manager: Eszter Szász

Special materials: Móni Kovács (KOMONKA)

Brand identity: de_form studio

Production: COIL Budapest