Here is a sneak peek of the bottles we designed and developed for Abbott NYC- a new men’s fragrance company that aims to demystify the fragrance industry and make fine fragrance accessible to all- which will be officially launching in October.
Easily one of our largest projects to date, this entire brand was touched on by Paradise- everything from strategy, naming and identity, through to the campaign art direction and design & development of their website. And we couldn’t be prouder. Stay tuned for a full case study after the official brand launch. In the meantime you can see their teaser site over at abbottnyc.com
Packaging design, branding and art direction by Paradise. Still life photography by Stephen Johnson.
