Provider Communications Onboarding Materials Visual Identity Realignment
Providers who are part of our various networks get a lot of different materials, very few of which have historically come through our design department. As such, there was no real sense of continuity in branding or visual identity among these materials other than the company logo, and even that tended to be inconsistent. I was given the task of expanding the corporate color palette to liven it up, as well as to develop and apply some basic design standards for any communication that may go to a Provider from a B2B standpoint. Ultimately, all of our different communications will be able to be accessed by Provider Contracting Representatives to build a personalized Provider Onboarding Kit.
On this project, I worked very closely with Sarah Capucini and Jessie Johnson, Provider Marketing Communications Manager and Senior Specialist, respectively.