Design & Content Direction:
"What whould people do to save on their energy bills?"
Our idea takes something everyone can identify with, i.e. "Ways to save energy" and then amplifying it - making it funny by exaggerating the extent of what people would do to save energy and money.
Example:
1. Generating their own electricity using a bicycle generator
2. Attempting to create an "energy-saving" air-con unit by placing a bucket of ice n front of a fan