The Challenge: ADP spun its Dealer Services division off into a new company, CDK Global in 2014. The name and brand guidelines were provided one month before the official brand launch. Cobalt's highly-trafficked website and library of content marketing resources, from ebooks to videos and online infographics needed to be redesigned and rebranded.

I led internal design efforts across as well as directed our partner agencies as they rebranded our library of dynamic sell-sheets and landing pages.

Existing thought leadership materials were rebranded from Cobalt to CDK Global, including the popular "Inventory Experience Study" ebook.

Infographics were key to the data-heavy nature of CDK Global Digital Marketing, and were extended across all business units of the organization using a living library of data visualization templates I created. 

I created a living library of iconography, adapted from Cobalt's library of icons I had created. The library was made available for organization-wide use via Sharepoint and a dynamic style guide. 

New brand explorations were extended to newly-created thought leadership pieces such as the Disaster Preparedness ebook.

Employee Badge Redesign