4th of July Sales Event Email Campaign
This project consists of a holiday email and digital magazine. The goal was to create a campaign that would really draw people to click through and view the specials in the digital magazine and ultimately call the dealership to buy a new BMW.
In order to take this email to the next level I wanted to create relevant animation but still keep the message clean and simple. The animated spark behind the hand drawn 3D title resulted in fantastic click-through results and was a great success for our client.
Click this link below to view the digital magazine that this email originally clicked through to
photos of the vehicles are provided by the manufacturer. The challenge is to use the same photos that all agencies receive and create an overall unique look and feel for my clients. In this case I adjusted the color scheme to be far more dramatic than the original artwork provided. The 3D animated title also really emphasizes the excitement of the holiday offers. I definitely encourage you to click through to view the actual magazine for the full experience.
Thank you for taking a look!
