This site and app were built for an e-commerce Shopify template that I did not end up coding. There is a functional prototype of the app in Invision. The idea behind this was modern yet feminine. The shade of millennial pink is an obvious design choice to indicate youth and fun. The aqua drenched water color part indicates a throwback edge and joie de vivre. I was designing with the 20's - 30's female in mind. I contributed to the whole design. The first one is the website and the rest are app designs.
