Ruta 22 Malbec
VC Family Estates produces premium wines in their vineyards throughout Chile and Argentina. We were tasked with creating a brand identity and the packaging for VC's new Malbec. Our initial development phase began with a series of design studies based on the Ruta 22 name (Ruta 22 is the east west highway that connects Argentina with Chile (the wine region)).We worked with their agency to create the brand, packaging and related graphics which reflected the adventurous and non-traditional spirit of Argentinean wines. Ruta 22 was the result.
Preliminary Design Studies
