The Design Framework
Strategic creative project, where I established the Design Framework for the company. A framework upon which the company has subsequently been able to develop their brand execution and presence.
Designed and developed with global implementation in mind, the Design Framework purposefully accommodated all cultural, regional and technical variants appropriate across the various markets globally.
For example, in Korea (the first country to use the Design Framework), the norm was for companies to make extensive use of Flash technology, for elements such as navigation. This was at a time when the move across the US and Europe was to embrace and explore in favour of Flash the power of HTML5, CSS 3 and JS libraries. We were turning off Flash, for usability, accessibility and various other resource and ease to market reasons. However, as I'd intended the Design Framework to have a global reach, I designed the Framework to be flexible in accommodating this kind of regionally appropriate variant.
The screens shown below have been taken from various presentation decks which I used to gain internal agreement for the creative, design and brand initiative.
Strategic creative project, where I established the Design Framework for the company. A framework upon which the company has subsequently been able to develop their brand execution and presence.
Designed and developed with global implementation in mind, the Design Framework purposefully accommodated all cultural, regional and technical variants appropriate across the various markets globally.
For example, in Korea (the first country to use the Design Framework), the norm was for companies to make extensive use of Flash technology, for elements such as navigation. This was at a time when the move across the US and Europe was to embrace and explore in favour of Flash the power of HTML5, CSS 3 and JS libraries. We were turning off Flash, for usability, accessibility and various other resource and ease to market reasons. However, as I'd intended the Design Framework to have a global reach, I designed the Framework to be flexible in accommodating this kind of regionally appropriate variant.
The screens shown below have been taken from various presentation decks which I used to gain internal agreement for the creative, design and brand initiative.
BELOW: Concept screens
- used to demonstrate to APAC and EMEA regional heads, the brand impact of the Design Framework
(screen grabs taken from various presentation decks)
- used to demonstrate to APAC and EMEA regional heads, the brand impact of the Design Framework
(screen grabs taken from various presentation decks)
Design details
The following few images illustrate some of the design work which was done on defining the details of the Design Framework. This particular deck show the exploration of the component standards across Western and Asian character sets, and accommodating the regional considerations discussed above.
Korea concept
UK concept (and ultimately design
APAC modal
EMEA modal
Design Framework - Styleguide strategy
At the time of conceiving the Design Framework, I produced a strategy for it's roll-out and ongoing consistent management through a CMS system and use of guidelines.
The screens below show some of that thinking, particularly around the establishment of a global styleguide and how that would be connected to the CMS, in order to drive what I termed, the 'component vending machine model'.
Basically, each country implementing the Design Framework, through the CMS, would be taking from and adding to the vending machine, which, as the code block had been standardised, could be used by any subsequent country implementing the Design Framework.
