Advertising Campaign
Exhibition design
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Originally a poet, the provocative Belgian artist Marcel Broodthaers had a profound interest in the relationship between image and language, and his art often explored the nature of objects and their potential to have multiple meanings. The exhibition’s title wall is a projection that references his filmic pursuits. The advertising campaign layers iconic artworks above the messaging, challenging the expected clarity of advertisements, while exploiting the object-centric qualities of these works.
Originally a poet, the provocative Belgian artist Marcel Broodthaers had a profound interest in the relationship between image and language, and his art often explored the nature of objects and their potential to have multiple meanings. The exhibition’s title wall is a projection that references his filmic pursuits. The advertising campaign layers iconic artworks above the messaging, challenging the expected clarity of advertisements, while exploiting the object-centric qualities of these works.
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Designed at The Museum of Modern Art
Exhibition organized by Christophe Cherix with Francesca Wilmott
Exhibition organized by Christophe Cherix with Francesca Wilmott
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Creative Direction: H.Y. Ingrid Chou; Art Direction and Design: Damien Saatdjian; Production: Claire Corey, Tom Black, Typefaces: Akzidenz Grotesk, Minion Pro
