Francis Picabia: Our Heads Are Round so Our Thoughts Can Change Direction is a comprehensive survey of Picabia’s audacious, irreverent, and profoundly influential work. For his first New York retrospective in over 45 years, we designed an exhibition identity whose typography and palette brought a sense of play. The exhibition's title is taken from a quote by the artist, and we juxtaposed his provocative voice throughout the ad campaign. 

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Designed at The Museum of Modern Art 
Exhibition organized by Anne Umland with Talia Kwartler

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Creative Direction: H.Y. Ingrid Chou; Art Direction: Damien Saatdjian; Design: Damien Saatdjian, Danielle Hall; Production: Claire Corey, Paulette Giguere, Tom Black; Typeface: Dia (Schick Toikka)