As the beloved Cambodian sandwich shop prepared to expand throughout NYC and beyond, High Tide was brought on to lead a top-to-bottom rebrand of the company. We helped redefine the brand’s vision, mission, and values, laying a strategic foundation for visual identity development. Following the rebrand, we applied the new designs to a variety of collateral, including packaging, in-store signage, and a fully responsive website.​​​​​​​