RollHer United Conference
Women in Action Sports
New logo, freestyle concept made for the representation of the power in a multicultural girls that commit herself for the practice of extreme sports, a group of friends that wants to travel the world, explore different cultures and express their passion with the freedom of a humming bird;
the icons represent modernism, versality and peace rebelion on a polygonal geometric structure.
The origami represents knowledge and work. A solid gradient of multiple bright colors that represents the diversity of the women's sports activities, reminding us of the 80's - 90’s style. The idea is to create: Stationery, business cards, t-shirts, flyers, social media, and tag events.
The story behind using the hummingbird is that the hummingbird is a symbol of resurrection, eternity, a rekindling of life, and passion. Hummingbird people are often fiercely independent, motivated individuals. Home, tradition, persistence, and routine are as important to a hummingbird person as joy, vitality, peace, and dreams.
Hummingbird medicine teaches us to live in the moment and live life to the fullest, reveling in the beauty of life, light, warmth, and movement. "I felt that the statement was strong and meaningful to me and I can see it really relating to many female athletes.” Melissa Brown
Thank you for the view
