Summer 2012 Freelance Work: 

Laurie Lawton Scott is a Mortgage Broker in Scottsdale, Arizona. She requested that I illustrate her want to market her realty and mortgage business specifically to a niche clientele of first responders and veterans. 

Her website was updated and designed using a website platform from Top Of Mind called Lenderama. Lenderama utilizes multisite Wordpress hosting specifically for the Realty and Mortgage industry. Specific plugins like mortgage calculators, mortgage rates, mortgage applications are all included in the Lenderama scheme. My job was to set up the site on Lenderama, create pages, move and update content, create the main header graphic, slideshow graphics and add a right side menu including rating graphics and photoshop sliced graphical menu that link to specific pages for specific cities that illustrate community resources. 

The graphics were built using Adobe CS4, both Photoshop and Illustrator. Photos used were of previous clients that have used Ms. Scotts services in the past.

I created 2 mock versions of her website using Photoshop. One she requested be more feminine, the other more patriotic. The patriotic scheme won as final design. 

An Illustration of the backend of Lenderama.

Mock Design 1: Feminine with bright colors

Mock Design 2: Patriotic