The journey starts with a white sheet and many ideas
After a lot of thinking and looking we chose two ideas
And then we found the best fit for the needs of the target audience
As simple as it gets. Three leaves to represent nature and the three "P"s in Sustainable Business - People, Planet, Profit. Blue and red, the prime colors of the University of Applied Sciences, Utrecht/HU Brand Identity. Green to represent the sustainable side of the program. And a circle to unite all of it together in a whole.
It should work on different environments and backgrounds
We also decided to make some colorful but profesional business cards
The campaign for the beginning of the minor program
Of course, the website
The whole branding experience
Every journey has its end.
But we are always ready for a new adventure
