For sale: baby shoes. Never worn.

Ernest Hemingway

Problem: in Ukraine vaccintaion is not mandatory. Parents have a choice whether to not vaccinate their children. Unfortunately some mistakes that happened with vaccines in past and rumours about "bad quality medicine" still scare people and make them not vaccinate their children. Which can lead to tragic consequnces.

Solution: create a series of prints that will radically appeal to the target demographic and lead them to the web site with accurate information about vaccination.


The goal for this project was to raise awareness of routine immunization and extend trust in routine vaccines

This was a tender project. I worked as an art director in team with a copywriter Nina Day. The project was succesful and won a contract for a company I worked for.