Branding - Packaging - Medical Marijuana Chocolate
Company: Laid Back (concept work)
Rethinking edible cannabis branding approach. The primary goal being to take the fear out of buying a product intended for relaxation. The primary mission of the branding was to target recreational users looking to simply achieve a relaxed sleep ready state of mind. The approach was to use subtle graphic elements with enough playfulness to make it approachable, but still maintain a professional appeal.
