The objective of the manifesto is to document and inform readers about the Deus Brand whilst introducing the Fruit packaging. Upholding the identity of Deus is vital, as the design piece will act as an extension of the brand. Using a landscape layout creates a link to Deus’ well used panoramic images and better presents them on the spread. By presenting it in this layout I took advantage of unique shape to place both type and image, making a coherent and balanced spread.

Similar to other surf/ skating magazine publication of its kind, I took the inspiration of monster children magazine to cater to the existing audience, whilst staying true to Deus style. 

The body copy type used is Helvetica Neue and for headings Futura, typefaces that are commonly used by Deus. I wanted to really portray my ability to design for a company without having to compromise their style whilst still incorporating my own aesthetic.