CardioBeat APP
CardioBeat is an app from MERCK laboratories to measure heart rate.
It is possible to keep a history of the measurements and send them by mail to whom it is desired. You can also download tips from the app to help keep your heart and health fit.
It works by placing your index finger on the camera of the smartphone and in conjunction with the built-in LED, you can measure the pulse of the body.
The Challenge
The order consisted of updating the first imagotype design that I developed for CardioBeat, in order to reflect the evolution of the app for its new version 1.10. In the framework of the rebranding of Merck Laboratories.
The challenge consisted in achieving a closer image for the user, solving the aggressive perception of the isotype, caused in part by its angular forms of construction.
I also wanted to improve readability by increasing the visual weight of the logo and the previous isotype, since they did not have good legibility in small sizes.
- A Branding project for ANIMAL agency / Location: Santiago / CHILE 2017
Thank you!
Yo can find me on Instagram
Design & Art direction: Oscar MendozaUI Designer: Cristian Díaz
