Logo design for Heartbeat Spices, a handcrafted salt-free spice blend company based out of Newtown, Pennsylvania.

Lead by the prominent red heart-shaped 'B,' the Heartbeat Spices' logo was consciously designed with the company's core competencies in mind, and the simplistic yet interesting leaf-and-stem framing help to promote brand recognition and retention while adding delicacy to the earthy font.

Product packaging mockup for Heartbeat Spices, a salt-free spice blend company based in Newtown, Pennsylvania.

Product label mockup. Inspired by the earthy elements of the logo design, illustrations of the product's primary flavor were selected to be the center-framed element, helping prospective customers to distinguish between the flavors, both in a retail setting and in their spice rack. This simplistic approach to the label also serves to promote repeat purchase, as the user experience is positive from consideration to end use.