Vijoo
Re-branding of the optics salon with the clear view on its own business: customers will see it.
The optics salon from Bryansk, which does not differ from the same ones, had been given a new life - a new and effective brand. Our task was to develop a brand that would be concise and understandable, without additional associations, favorably different from other brands of optics salons.
All of this: naming, logo, pattern, design of business cards, boxes for glasses (adults and children), tags – together gives an excellent result - an attractive and memorable brand.
All of this: naming, logo, pattern, design of business cards, boxes for glasses (adults and children), tags – together gives an excellent result - an attractive and memorable brand.
In the developed style of the Vijoo, we used only three colors: pale lavender, pale yellow and pink graphite. Their combination is pleasant and soft. It does not give a "screaming" effect. The base color is purple because it is not too bright and comfortable for an onlooker. The product will be processed by the method of foiling, which adds extra elegance to the elements of design.
We suggested the name Vijoo (I see) - it loudly speaks about the result that visitors of the salon will receive. It was a successful decision to use the name in the logo, we added only the detail - the arc of glasses to the last letter. Thus the outline of glasses in the logo makes it more easy-to remember and plays the role of supplement to an image of the hole brand.
During the working on the brand, we focused on creating a unique image that would be trusted at first sight.
A capacious name and a no-frills logo have become the basis of the new brand. To this basis, we added a thoughtful color solution and design of the basic elements.
