Bicycle Belles Lookbook
Design, Interaction, Art Direction
Design, Interaction, Art Direction
As lead designer, I art-directed and scouted locations for the model photography, requested laydown photography to supplement merchandising needs, worked with the models to ensure we got the shot, collaborated with the writer to plan the storyline, and experimented with collaboration between two designers for the first time at ModCloth (bringing a less-senior designer in to help concept the design elements and typography look and feel).
This lookbook can be viewed online.
This lookbook can be viewed online.
Bicycle Belles, title page
Page 2, with example of roll-over graphic layered over model's outfit
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Last page
