It was between 2012 and 2013. I was working at POSSIBLE. In that time GREY asked them to join the Gillette Pitch. I was lucky enough to be part of the digital team that worked for GREY. The assigment was to develop an executable Toolkit of assets for North America. We delivered one of the most comprehensive Toolkits the brand had ever seen which ultimately lead to winning the business, after 80 year relationship with the previous agency. And this is some of the work I did at that time.

This was my first time working around the flat iron building. NYC day and night. Non-stop working, life in a business pitches constantly questioning if what we do is the right thing to do for the brand. Listening to Nick Cavethrough the night and TV on the Radio during daylight.

There was the idea of mobile first, an idea that was constantly reminded, remember this was 2013. Days and weeks were going by. Fast like trains in a subway. We were flying in and out week after week.

We were provided with a few clips from TV. From there we extracted a series of assets so further we could explore new ideas for the brand. Translating this TV content into digital content, disect it so after can be distribute it.

The iPhone Layout

The iPad Layout

This was one of those experiences at least for me that changed my perspective, not just the professional aspect but the life experience. Ultimately we won the business.