Longboards line for Mini Countryman's launch
For Mini, personalization lie at the cellular level. In resonance with the custom culture, principles of sustainable design and functionality gave birth to a unique brand and a unique customer who cares about design and art and who is active, dynamic and modern. Mini longboards line was created for a Mini Countryman's launch in Russia. Countryman is a car that is excellent for both the city and nature. And we have shown it in our prints — ten abstract compositions based on the synergy of flowing organic forms and geometric urban shapes. Synthesis of organics and geometry is a metaphor for a city car which is perfectly suited for an ambitious countryside trip.
Erohnovich Roma, art-direction, illustration
Max Malakhov, visualisation
Alexandr Dolgov, project director
Anastasia Chibisova, project manager
Alena Ragozina, project manager
Kira Kanterman, project manager
Max Malakhov, visualisation
Alexandr Dolgov, project director
Anastasia Chibisova, project manager
Alena Ragozina, project manager
Kira Kanterman, project manager
Made for prostorcrew.
