The task
Сreate a logo for the film and commercial production company.
Client:
"I've existed for 10 years without a logo. But I just finished my first feature film documentary and I'd like a logo for the end credits. They name came from one of my favorite books, Crying of Lot 49."
Try to play with a negative space, then send the customer the first variation of logo
Client:
"Too literal logo, can you try something else?"
I'm looking for a form that will be associated with the film industry, but not so literally, I change font to more classic.
This option is better, but the very location of the text is unsuccessful. I'm looking for a better composition.
I try the camera lens as part of the composition, this decision pleased client. This concept most liked the client, but he asked to change the font to a more modern.
"Hey can you try this concept with a less 80's font? curious to see how it would look. this design is my favorite so would like to just see it with a different font."
I select more modern fonts.
Have stopped on the previous variant.
Main advantage of the logo is adaptability, so client can easily combine the logo with their own films and to create amazing works.
Thanks for watching!
