LOGO
The researchers created the logo using pastel colors to signify the character. These color connote light and positive aura which help them create the overall look of the brand campaign.The logo is also a vector with a mixture of outlines and shapes that is simple enough to look and modern at the same time.
The campaign used a persona to seek real connections and offer human touch.
Ligaya, true to her name, is a persona with a character that is still consistent with the campaign’s main objectives, empowerment and recognition. She represents an empowered household helper who is never afraid to showcase her abilities, share knowledge, and work with employers who recognize her worth.
Ligaya, true to her name, is a persona with a character that is still consistent with the campaign’s main objectives, empowerment and recognition. She represents an empowered household helper who is never afraid to showcase her abilities, share knowledge, and work with employers who recognize her worth.
SOCIAL MEDIA
Check out Indayaries Facebook page: https://www.facebook.com/LigayasIndayaries/
This campaign will produce Vlogs or Video blogs
Tutorials, pieces of advice, and tips of various sensible topics will be shown through the videos.
"Madam Ate"
In some episodes of Indayaries, she will be appearing, expressing and stating her side and opinions regarding the proper way of handling household helpers to maintain the trust and good rapport between them.
SUSTAINING POSTS
These posts will include promotional posts for brand activations, uplifting words from Ligaya, and facts.
Infographics: Benefits of the Household helpers
Words from "Madam Ate" the good employer
#maLIGAYAmoments Promotional Ad
BRAND ACTIVATIONS
The concept is to bring a whole idea of giving appreciation through the involvement of our target market by directly engaging them in this activity that promotes the value and worth of these workers.
In every brand activation, people who would participate will be given a free pin as a
reward for appreciating their household helpers.
reward for appreciating their household helpers.
HAPPY KASAMBAHAY DAY!
The researchers planned to be a part of the DOLE’s program. To be able to fully inform our target audience with our efforts, promotional ads will be placed on Ligaya’s page. This is the campaign’s way of promoting itself in the regional areas to extend the message even from the people in the remote areas
