Strong & Ready. Get fit, Get ready.
Strong & Ready is a Sri Lankan fitness brand promoting the healthy lifestyle for people who're living in the suburbs.
Their goal is to motivate, promote, and entrust healthier lifestyle choices for clients. Using their 5 step training process & following exclusive dieting habits that are curated for you can easily reduce 10-20Kg without usual painstaking process.
Exploring the Branding!
While we were vision questing for an idea to emphasise their core business values, we have sketched over dozens of papers and successfully shredded them just to collect a huge pile of shredded papers.
Meanwhile, our team thought of settling into something that could also be used as a Logo for their website, Health tracking application, and Branding assets. That's how we came up with the idea to use a Physically fit symbol of a human then cover it with our Strong&Ready fitness brand.
Settling into the final decision.
Usually, our logo design process is an Eliminate & Conquer model. What doesn't kill the logo, makes it more suitable for our next round of elimination. Our final two candidates were a close match. Yet we felt like we're missing something critical when we incorporated the logo into the "&" symbol.
Content for everywhere.
We've generated content like ads, banners for them to display at their locations. Also, our team designed their branding assets for stationaries.
Sample stationary mockup
Mockup by : http://www.freepik.com/free-psd/underground-poster-mock-up-design_1060059.htm
