TEDxCambridgeUniversity 2017
TED is a global community, welcoming people from every discipline and culture who seek
a deeper understanding of the world. We believe passionately in the power of ideas to change
attitudes, lives and, ultimately, the world.
The TEDx Program is designed to help communities, organisations and individuals
to spark conversation and connection through local TED-like experiences.
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Objective:
To art direct and revolutionise the identity and presence of TEDxCambridgeUniversity 2017.
My challenge was to visually communicate the following questions that fracture from the conference’s
theme JUMPING OFF THE SHOULDERS OF GIANTS
Do new ideas always build upon heritage and tradition? Or is breaking free of the paradigm the only way
of achieving true innovation?
Are we destined to recombine what we already know know or can ideas be truly original?
The typographical relationship between Futura and Bodoni is one way which communicates these concepts.
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Art Direction / Branding / Identity / Editorial Design
Salon I
Society vs. Galileo – Are Radical Thinkers Necessary for Innovation?
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About TEDxSalons:
Salons are interactive mini-versions of the TEDxCambridgeUniversity main conference, where you get
the chance to fully engage with speakers and discuss Ideas Worth Spreading.
In 2017, for the first time, TEDxCambridgeUniversity ran Salon events as well as the main conference,
allowing more students to come together to hear influential speakers, meet and share ideas.
Salon II
Artificial Intelligence: Wonderful or Terrifying?
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Salon III
Making the Giants of Tomorrow: Can Creativity be Taught?
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TEDxCambridge University 2017 I Main Conference
11th February 2017
Fisher Building, St. John's College, Cambridge
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July 2016 – February 2017
Salons & Conference Photography:
Tom Davidson,
Tom Davidson,
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