SIBLING RIVALRY
INSIGHT
From being a toddler, to being an adult with your own family – our relationship with our siblings doesn’t change all that much. If siblings are competitive as kids, they’ll be competitive as adults, if they fight as kids, they’ll fight as adults.
IDEA
We’re going to create a fun and light-hearted Social video which shows siblings of all ages bickering in the car.
The video will start with siblings who are toddlers and babies, and with every cut we’ll gradually show older and older pairs of siblings, all acting in the same way, bickering over the same things in the car, showing that our relationship with them never changes.
