THE NEW PACKAGING FOR OLIVE PRIDE RANGE
CLIENT BRIEF: Update the Olive prides core range of olive oils while maintaining
the brand equity. Create increased shelf standout for the brand name and a more defined tiering for the extra virgin olive oil vs blended seed oils.
the brand equity. Create increased shelf standout for the brand name and a more defined tiering for the extra virgin olive oil vs blended seed oils.
SOLUTION:
The brief required a soft and elegant touch to a existing product range. The inherent brand equity of the current packaging needed to translate into a new, refreshed design. The Olive pride logo was refreshed and a stacked option was developed to allow increased sizing on the limited space of the label. The range of oils was then clearly defined by the use of colour coding and tiered by creating a new shape PET 500ml SKU for the extra virgin olive oil. The bottle was also customised with embossing detail to create further stand out from its competitors.
SECONDARY PACKAGING: Gift Box for Balsamic Vinegar and Extra Virgin Olive Oil
OLIVE PRIDE | BTL - O’KOEK campaign elements
OLIVE PRIDE | BTL - COOKIE CUTTER campaign elements
