Monotype brief to create social change by using typography and images
In 2012 Australia was the first country to implement plain packaging for cigarettes.
Many countries as well as United Kingdom introduced new design which uses
'the ugliest' colour in the world and standardised typeface, no more design is allowed.
Cigarettes are undoubtedly harmful but instead to ban them governments prefer to treat adults like kids.
Organisation Your Choice fights the problem of freedom of choice restrictions
which can spread into other products and services if we don't take actions.
Public Health England has already been considering implementing plain packaging to junk food and alcohol. Campaign What's Next takes already existing products and literally 'kills' alive product's characters
to visualise what the legislation does to our freedom of choice and design as well.
Final proposition is a series of posters depicting well known cigarette packs
which are redesigned with colours used for the legislation.
Logos are broken and destroyed while health warnings boxes
tell about effects of the legislation in typical direct style.
