Challenge: Take the initiative to build brand awareness and cohesion not knowing the path that lies ahead.

Solution: Identify the opportunity to build upon previous projects, keeping the strongest elements and revising for new project needs.


As a one-off Marketing request, we designed a Welcome email for new customers. When the tech team added new site features, we saw the opportunity to create a "new customer" series of emails, to explain how the website worked. With several marketing emails per week, and many more transactional emails being sent to the customer each week, we recognized a need to keep these communications consistent so that the customer would be able to recognize the type of messaging just from the visual style.