Case study video:
We pasted wild postings to push interest to our pop-up store, which was located just steps away from the college's official apparel store.
Each T-shirt, sweatshirt and hoodie came with custom labels and tags:
Our webstore drove interested customers to take action by calling their representative.
The campaign got some attention from the press:
And then celebrities started spreading the word:
Even Breitbart had something to say about it:
Shortly after Student Body Armor launched, the state of Georgia joined the unfortunate club of states with campus carry laws. So we "recut" our commercial, customized especially for Georgia students:
